About MAVERICKS Life Co.

TheMavericksWay.org is an educational hub by MAVERICKS Life Co. specialising in nature-based training and active lifestyle. We are a UK/Swiss family company established in 2008, with a mission to help people reconnect mind, body & environment through an active lifestyle.

The Mavericks Way is an educational program designed to help people EXPLORE. MOVE. THRIVE. in their natural environment. Through educational videos, courses, and workshops, we teach concepts that guide you to understand your body, improve your skills and boost your wellbeing.

From our Training Centre in the Swiss Alps, we bring you a cutting-edge blend of nature-based sports science and professional training expertise. Taught by Jessica Christensen, CEO & Academy Director of MAVERICKS Life Co.

Guiding you back to nature, The MAVERICKS Way!


To inspire, The MAVERICKS Way..

Our mission is to engage and inspire more like-minded individuals - where they are, to improve wellbeing, participation in sports and connection to nature, "The MAVERICKS Way!". We encourage people to embrace an active lifestyle, their diversity, and their heritage to reinforce the connections between humans and the natural world.

👣 Find your own path
👣 Enjoy your life
👣 Move more
👣 Thrive outdoors
👣 Remember who you are, where you came from, and what you’ve seen along the way…


Jessica Christensen, Founder of MAVERICKS Life Co.

The MAVERICKS Way is an educational program created and taught by Jessica Christensen, CEO & Academy Director of MAVERICKS Life Co., and BBS Training Academy. Chartered Fellow at the Chartered Institute of Sports and Physical Activity (CIMSPA) specialising in sports science, environment and human health.

Using her 18 years experience in the sports & fitness industry, specialising in teaching a whole-systems approach to sports science and health ecology, Jessica invites you to learn & train, The MAVERICKS Way!

Supporting the World Land Trust

Next to helping you explore ways to live closer to nature, we also find it important to contribute to preserving natural habitats. We proudly support the World Land Trust’ BUY AN ACRE programme to help preserve endangered natural habitats. 

For every purchase made on The MAVERICKS Way, we donate 5% of the sale towards buying an Acre of protected land. Every £100 GBP donation will purchase one acre of habitat and protect it in perpetuity. The BUY AN ACRE initiative currently supports land purchases in Argentina, Brazil and Kenya. 



Find out more about our policies and efforts to minimise our carbon footprint and minimise waste, please visit our Shop Sustainable page. 

  • Supporting the WLT

    MAVERICKS Life Co. proudly supports the World Land Trust (WLT), an international conservation charity that protects the world’s most biologically significant and threatened habitats.

  • Donations to Buy an Acre

    This product includes a 5% donation to the Buy An Acre initiative to protect endangered natural habitats. By protecting land, acre by acre, we are taking the best action to ensure a future for wildlife.

  • 10 Acres Saved in 2022

    MAVERICKS Life Co. is proud to have preserved 10 Acres of wildlife (40'468 m2) in 2022 through donations to the World Land Trust. When you buy from our store, you are helping us to buy more natural habitats to protect. Thank you!